HUMOUR AS A COMMUNICATION TOOL: THE CASE OF NEW YEAR’S EVE TELEVISION IN RUSSIA
HUMOUR AS A COMMUNICATION TOOL: THE CASE OF NEW YEAR’S EVE TELEVISION IN RUSSIA
Author(s): Žaneta Ozoliņa, Jurģis Škilters, Sigita StrubergaSubject(s): Media studies, Communication studies, Social psychology and group interaction
Published by: NATO Strategic Communications Centre of Excellence
Keywords: communication; functions of humor; humor; media settings; perception of humor; shared knowledge;
Summary/Abstract: Humor entertains, but can also be used for propaganda purposes if it reaches a large audience and influences their emotional response to specific topics. The article focuses on humor as a comprehensive concept: elements of humor that serve a propagandistic function, including shared knowledge, the target audience, the perception of humor, the functions of humor, and the communication process, are identified and analyzed in New Year’s Eve programming on Russian television.
Journal: Defence Strategic Communications
- Issue Year: 4/2018
- Issue No: 4
- Page Range: 105-132
- Page Count: 28
- Language: English