ANTROPOLOŠKI I KOMUNIKOLOŠKI ASPEKTI „ČITANJA“ KULTURE – INTERPRETATIVNA ANTROPOLOGIJA
ANTHROPOLOGY AND COMMUNICATION ASPECTS OF “READING” CULTURE – INTERPRETATIVE ANTHROPOLOGY

Summary/Abstract: As one of the possible topics and problemas within a very wide field of anthropology is reading of culture (as the text), also, question forms and types of media through which content and ,,consumer“ communicate. The process of reading is, in fact, a prelude to a much deeper and more complex relationship of interpretation and construction of thoughts and ideas. Anthropology as an interpretative discipline is trying to make complex interdependent relationship in all aspects of human existence. Its subject is the totality of human society and, therefore, the culture of reading for anthropologists is more interesting as phenomenon of communication, process that creates individual and collective values, interprets human practise and (re)shaps personality than aesthetic estimate.

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