Rio de Janeiro’s Cultural Landscape: New Conceptual Image, Old Social Problems
Rio de Janeiro’s Cultural Landscape: New Conceptual Image, Old Social Problems

Summary/Abstract: This article aims to analyze the patrimonialisation process that lead to the development of a new international image of Rio de Janeiro. Mainly, this process wasreview was conducted and observations were made in the city since its patrimonialisation process begun.Many public-private actions were implemented in order to appreciate cultural assets capable to add consumption value. The favelas became a counterpoint, or a “counter-landscape”, sometimes inserted in the touristic map, other times threatened with de-urbanization by Rio’s government. The authors aim to analyze the strategies used to implement Rio’s new cultural landscape, such as urban policies of landscape appreciation and protection, gentrification of historical areas and touristic attraction. Also,the authors present the city’s educational necessities related to the modification in urban development and its social justice challenges. In sum, this article offers recommendations to policymakers about how to deal with the city’s social constraints.

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