Ekonomia wartości w kontekście zarządzania rozwojem miast – przypadek Krakowa
Economics of Values in the Context of Urban Development Management – The Case of Cracow

Summary/Abstract: Cultural heritage is a unique resource due to its historical, aesthetic,architectural, social, marketing or environmental qualities. The ability tofind an optimal point that would not depreciate and devastate these valuableresources, and at the same time use the existing economic potential, is oneof the most difficult tasks faced by key heritage stakeholders in the holisticapproach to managing cultural heritage.The paper presents theoretical considerations on the possibilities of usingcultural heritage objects (both in terms of individual elements as well ashistoric urban spaces) as the arena for sports events. The aim of the article is topresent successful examples of sports events organization in cultural heritageobjects, which are the result of a skillful compromise between the progressiveprofessionalization and commercialization of sport and the introductionof cultural heritage management principles.The result of the considerations is to formulate the function of sportsevents, which are organized in places of special historical value, as wellas the presentation of the theoretical model of relations between entitiesimplementing and commissioning the organization of a sporting eventin a historic facility/area.In this article, the author attempted to analyze the most adequatemodel of urban development from the point of view of the modern economy.Contemporary economy is based on dynamic changes and economic megatrendswhose presence has caused a shift towards an opportunistic economy. Thisarticle is an attempt to show directions of development based on the conceptof the economics of values, which opposes the opportunist economy in itsassumptions. As an example, the City of Krakow used the analysis.

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