EXPERIENŢA FACEBOOK: EXPRESIVISMUL DIGITAL ŞI CYBER-BIOPUTEREA
The Facebook experience: digital expressivism and cyber-biopower

Summary/Abstract: The core idea of this study is to make use of Foucault’s three “axes” – veridiction / governmentality / subjectivation – in order to investigate Facebook as a contemporary field of experience. I focus my analysis on FB key function as digital self-writing ‘apparatus’, briefly going through previous historical stages of this technique of the self and trying to outline what is really new in self-writing 2.0, but also what doesn’t amount to anything but an interesting cross-fertilization of older elements. My conclusions are rather skeptical in respect to the possibility of transferring the FB digital self-fashioning into the real life. In the end, I even try to warn about the pitfalls and dangers that digital expressivism entails (narcissism, self-absorption, splitting up genuine community life), up to the point where it risks becoming a true digital instrument of biopolitical normalization.

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