WEAPONIZING THE DIGITAL INFLUENCE MACHINE: THE POLITICAL PERILS OF ONLINE AD TECH
WEAPONIZING THE DIGITAL INFLUENCE MACHINE: THE POLITICAL PERILS OF ONLINE AD TECH
Author(s): Vladimíra HladíkováSubject(s): Social Sciences, Education, Psychology, Communication studies, Sociology
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Summary/Abstract: We live in time period when advertising dominates both in media and marketing environments. Advertising becomes an absolute and necessary part of the functioning of companies, media concerns and individuals. Individually oriented advertising is often put into the context of politics, especially in times of significant socio-political changes, such as elections. We think that political advertising and political marketing currently represent an important tool of self-presentation and visibility of political opinions and preferences (e.g. in the parties) as well as the candidates themselves in elections.
Journal: Media Literacy and Academic Research
- Issue Year: 2/2019
- Issue No: 1
- Page Range: 131-132
- Page Count: 2
- Language: English