The Role of Organisations of Journalists in Promoting Media Literacy – Building Credibility and Trust
The Role of Organisations of Journalists in Promoting Media Literacy – Building Credibility and Trust

Summary/Abstract: In the previous research (ANR TRANSLIT, Mapping media literacy practices and actions in EU28) organisations of journalists were identified as stakeholders in promoting media literacy. Theirrole was seen as essential in promoting credibility as a competence based on the truthfulnessand relevance of content and sources. Furthermore, in 2014 they were identified as key actorsby UNESCO within the Paris Declaration on Media and Information Literacy in Digital Era.Credibility is still seen as fundamental media capital. Although media organisations were oneof the first stakeholders promoting credibility, recent research has showed that their activities inpromoting media literacy were outnumbered by NGOs. According to the European Federationof Journalists, one of the main goals of journalists’ organisations is to defend values such asfreedom of the press, independency, quality and credibility. In this study the authors researchthe existing activities of organisations of journalists in promoting media literacy throughout theEU. The results of a survey done within organisations of journalists and the results of contentanalysis of websites are presented. The authors’ goal is to examine how organisations ofjournalists are engaged to promote media literacy and to what extent they produce additionalactivities to tackle disinformation, fake news and media manipulation.

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