PERSPECTIVES ON MARKETING AND ORGANIZATIONAL ADVERTISING
PERSPECTIVES ON MARKETING AND ORGANIZATIONAL ADVERTISING
Author(s): Alina TenescuSubject(s): Social Sciences, Media studies, Communication studies
Published by: Editura Sitech
Keywords: organizational advertising; organizational marketing; perspectives; practice; research; training;
Summary/Abstract: The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts: “marketing” and “advertising of organizations”.
Journal: Social Sciences and Education Research Review
- Issue Year: 3/2016
- Issue No: 2
- Page Range: 120-125
- Page Count: 6
- Language: English