NARCISSISM AND THE NEW FREE MARKET SEGMENT. ABOUT THE NEW NARRATIVE IDENTITIES
NARCISSISM AND THE NEW FREE MARKET SEGMENT. ABOUT THE NEW NARRATIVE IDENTITIES
Author(s): Xenia NegreaSubject(s): Social Sciences, Media studies, Personality Psychology, Psychology of Self, Behaviorism
Published by: Editura Sitech
Keywords: media market; advertising; recipient; narcissism;
Summary/Abstract: In this article we propose new themes of marketing and communication, themes created by the transformations in the media market. Thus, the new digital world implies not only new types of channels, but new types of expression. Changes as intense and deep can be identified at the level of the recipient of the communication efforts. We propose, through this study, a new type of active, involved recipient that no longer seeks to respond to social patterns but seeks to assert his individuality, identity. The old mental map is now a mirror of the deep self, which is not necessarily social.
Journal: Annals of the University of Craiova for Journalism, Communication and Management
- Issue Year: 4/2018
- Issue No: 1
- Page Range: 122-128
- Page Count: 6
- Language: English