A STANDARD MASS MEDIA IMAGE ANALYSIS Cover Image

A STANDARD MASS MEDIA IMAGE ANALYSIS
A STANDARD MASS MEDIA IMAGE ANALYSIS

Author(s): Ştefan Vlăduţescu
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Editura Sitech
Keywords: image; Imagology; communication; standard media image analysis;

Summary/Abstract: This research aims to clarify the joints and structure of a standard media image analysis. It is argued a) that the image is a symbolic footprint; b) that the subject of the image is a person, an organization (group, enterprise, people, nation), institution or product, and c) that the image appears, is being built, deconstructed and can be shed from communication processes. The steps of a standard media image analysis and the information tiles that are used within it are specified. Finally, a case study illustrates practically how such an analysis is carried out.

  • Issue Year: 4/2018
  • Issue No: 1
  • Page Range: 66-78
  • Page Count: 12
  • Language: English
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