Preferences of Accommodation: a Descriptive Study in the South of the State of Sonora, Mexico
Preferences of Accommodation: a Descriptive Study in the South of the State of Sonora, Mexico
Author(s): María Elvira López Parra, Elba Myriam Navarro Arvizu, Nora Edith González Navarro, Jesús Nereida Aceves López, Olena Kulykovets, Maciej DębskiSubject(s): Business Economy / Management, Regional Geography, Evaluation research, Economic development, Tourism, Socio-Economic Research
Published by: Społeczna Akademia Nauk
Keywords: accommodation; tourism in Mexico; guest preferences; consumer satisfaction;
Summary/Abstract: Objective: To identify the lodging preferences of users (to define the comfort level preferences of tourists/consumers) of southern Sonora, considering their perceptions, which allows to improve strategies to satisfy the user’s needs in the future. Methodology: The research was descriptive and quantitative. The participants were between 18 and 60 years old, of every socioeconomic level, gender, occupation, and level of education. The sample comprised 300 from the region of Sonora in Mexico. Findings: Regarding the methodological contribution, this research presents an instrument to collect the opinions of the accommodation users, which is expected to be replicated in other studies on a larger population scale. This research is empirical and collects the opinion of a group of people, showing their preferences regarding the factors and characteristics they consider when choosing a type of accommodation. In addition, companies operating in this field could define their competitive advantages considering the results of this research.
Journal: Journal of Intercultural Management
- Issue Year: 10/2018
- Issue No: 4
- Page Range: 39-56
- Page Count: 18
- Language: English