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Quality as the Element of Competitiveness Management in the Higher Education Sector
Author(s): Maciej DębskiSubject(s): Higher Education , Management and complex organizations, Demography and human biology, Present Times (2010 - today), Sociology of Education
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: quality; brand; higher education;
Summary/Abstract: The aim of the paper is to present the specificity of quality as a competitiveness tool in higher education sector. Moreover author tests hypotheses, assuming growing importance of quality in the management of the university. Article’s objective has been achieved through the study of literature and interviews, which were conducted with 16 persons responsible for the management of the education process in different universities.
Journal: Zarządzanie Publiczne
- Issue Year: 35/2016
- Issue No: 3
- Page Range: 237 - 247
- Page Count: 11
- Language: Polish