TEHNIČKOTEHNOLOŠKI NAPREDAK – TEMELJNI ČIMBENIK U FUNKCIJI RAZVOJA NOVE EKONOMIJE
TECHNOLOGICAL PROGRESS – THE MAIN FACTOR THAT DETERMINES THE DEVELOPMENT OF THE NEW ECONOMY

Summary/Abstract: The rapid development of science and technology in a turbulent environment leads to numerous changes in the field of management, leadership and organization. Science and technology directly affect the fulfillment of educational, social, cultural and other goals. Information, which includes knowledge, becomes the economic resource of increased importance. The price of a product therefore gradually equals the price of the information used in its production. The whole concept of the so-called new economy lies on information and knowledge. Modern business is characterized by speed, connection and added value. Intangible assets consisting of the employees' knowledge, their creativity, but also trademarks, image, organizational culture and connection with customers nowadays determine the company's value. The modern business process takes place wihtin the global framework where the only certain fact is uncertainty itself. This demands quick responses, the organic way of functioning and ability to adapt- the so-called organizational Darwinism. The basic ground that sells products, adds values and creates competitive advantage is knowledge. This leads to the conclusion that the basis of every business activity is an organic, net-like and adaptable organizational structure.

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