Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
Author(s): Lina Pilelienė, Viktorija GrigaliūnaitėSubject(s): Gender Studies, Behaviorism, Marketing / Advertising
Published by: Vytauto Didžiojo Universitetas
Keywords: Choice behaviour; Cosmetics; Gender differences; Market segmentation;
Summary/Abstract: The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2018
- Issue No: 80
- Page Range: 101-114
- Page Count: 14
- Language: English