YEŞİL AKLAMANIN ALGILANAN RİSK, KALİTE VE MEMNUNİYET ÜZERİNDEKİ ETKİSİ
THE EFFECT OF GREENWASH ON PERCEIVED RISK, QUALITY AND SATISFACTION
Author(s): Şükrü Yaprakli, Tuğba YILDIZSubject(s): Business Economy / Management, Evaluation research, Human Ecology, Environmental interactions, Marketing / Advertising
Published by: Kafkas Üniversitesi Sağlık, Kültür ve Spor Daire Başkanlığı Dijital Baskı Merkezi
Keywords: Greenwash; Trust; Word Of Mouth;
Summary/Abstract: This study examines the impact of greenwash on consumers' perceived risk, quality, confusion and satisfaction with electronic products that indicate that they are environmentally friendly. In addition, the effect of perceived quality and risk, satisfaction and trust on word of mouth was investigated while investigating the perceived risk and the confusion of the consumer on trust. This study was applied to consumers living in Erzurum provinces and 389 questionnaires were evaluated. In the analysis of the data, SPSS 20 statistical program was used and reliability test and regression analysis were done. There is no effect the perceived quality and satisfaction on word of mouth when there is an effect of the perceived risk and confusion on trust. Another result there is effect of the perceived quality and satisfaction, trust on word of mouth while there is no effect perceived risk and confusion on trust.
Journal: Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Issue Year: 9/2018
- Issue No: 18
- Page Range: 359-378
- Page Count: 20
- Language: Turkish