REALITY IN NON PROFIT ORGANIZATION´S COMMUNICATION
REALITY IN NON PROFIT ORGANIZATION´S COMMUNICATION
Author(s): Jana Galera MatúšováSubject(s): Social Sciences, Economy, Media studies, Business Economy / Management, Communication studies, Theory of Communication, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: “I am the rescue”; media relations; non-profit organization; public relations;
Summary/Abstract: A nonprofit organization has to use individual marketing communication tools to raise awareness of its activities or specific projects. Nonprofit organizations don´thave a huge budget for communication campaigns, therefore they mainly use PR activities. But is it easier for nonprofit organizations to communicate with media than for commercial companies? The article tries to answer these questions on the basis of knowledge acquired during project realization – I AM THE RESCUE (ZÁCHRANA SOM JA in Slovak).
Journal: Megatrendy a médiá
- Issue Year: 5/2018
- Issue No: 1
- Page Range: 395-401
- Page Count: 7
- Language: English