SOCIETY AND MEDIA (SEVERAL CURRENT TRENDS AND OPINIONS)
SOCIETY AND MEDIA (SEVERAL CURRENT TRENDS AND OPINIONS)
Author(s): Jozef Matúš, Jana Galera MatúšováSubject(s): Social Sciences, Media studies, Human Rights and Humanitarian Law, Communication studies, Politics and communication, Politics and society, Theory of Communication
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: media;society;information;globalization;commercialization;diversification;trivializing;freedom of speech;right to information;censorship;politics
Summary/Abstract: In the paper the authors deal with the topical issue the relationship between media and society – namely several trends and opinions that occur in contemporary society. The media do not only have enormous information capacity, but also the ability to influence public attitudes and opinions, to construct and transform social reality. They are the driving force that can put in motion the masses. Currently, the politics operates mainly through the media. The media determine what the public want to discuss about and politicians have to adapt to this trend. Globalization of media and media functioning require an interdisciplinary approach. Very important is also the understanding of media contents on the side of recipients – due to great diversification of the offer and growing impact of electronic media. The authors deal with current issues of commercialization of the media, trivializing in modern media, freedom of expression and right to information, censorship in the media and points to the issue of media responsibility towards the society.
Journal: Megatrendy a médiá
- Issue Year: 3/2016
- Issue No: 1
- Page Range: 121-126
- Page Count: 6
- Language: English