PERCEPTION OF FOREIGN DIRECT INVESTMENT AS A RESULT OF CULTURAL DIFFERENTIATION
PERCEPTION OF FOREIGN DIRECT INVESTMENT AS A RESULT OF CULTURAL DIFFERENTIATION

Summary/Abstract: The impact of foreign direct investment (FDI) on the economy is difficult to overestimate. The influence of cultural factors on FDI is recognized in the scientific community. There are attempts to approach the subject, although they are usually superficial and focused on a certain side of the relation, qualitative analysis is rarely used. The paper presents a qualitative approach to the link between the country's culture and FDI. We propose the results of content analysis of the articles published in three countries: Romania, Ukraine and Moldova, which aim to highlight differences in the vision of FDI as a result of cultural differentiation and cohere with the amount of FDI. The research results aim to underline the role of cultural differentiation between the countries.

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