Kultúrne a sociálne hľadiská v podnikaní so zahraničím
CULTURAL AND SOCIAL ASPECTS IN ENTREPRENEURING ABROAD

Summary/Abstract: As a result of the elimination of the state monopoly in the Slovak foreign trade sev-eral new organizations are active. Their foreign trade activities are oriented essentially at the EU countries, or OECD, where almost 80% of the whole export volume of SR is routed. The share of foreign trade exchange with the geographically more distant terri-tories particularly into the developing countries is low, in spite of potential advantages. One of the causes are the fears of risk, another cause may be lower trade margins be-cause of the use of intermediate trade companies. The author sees a possible solution of this problem in the substantially wider appli-cation of the modern marketing methods, respecting also the cultural and socio-political factors of foreign partners, and briefly explains the following parameters: In the part material culture one briefly discusses the so called Heckscher-Ohlin theorem which assumes the identity of production functions in all countries and ex-cludes the possibility of substitution of production factors by another factors. This theo-rem is understood as related to the Leontiev paradox, which however argues that the demand on production factors for a given commodity differs considerably in various countries and in this respect vast possibilities of mutual substitution of the participa-ting factors exist. Religious factors of the Jewish-Christian cultural heritage are significantly reflected in spite of expectations in our culture, since its priorities are derived from the Protestant ethics of Kalvin, Luther and other thinkers and religious reformers in many important aspects of the economic and social life. Out of the markets accessible and perspective for Slovakia it is important to know, that Islam teachings is being transformed into specific legislation adjustments, most recently also into the tendency to generate indi-vidual economic aggregation of Islamic countries. Education in today’s world has an ever growing trend. In spite of this general trend there are still certain countries, mainly in Africa but also in Asia and Latin America, where literacy among grown-ups is still very low, especially among older women. Data on the women education are important for entrepreneuring practically everywhere, among other things also because women with higher education usually have less chil-dren, and these are then healthier and better educated, which on the other side directly influences consumer behaviour. Verbal communication thanks to the technology progress is cheaper and easier. English language plays a particular role in international business. The expansion of English in Europe and probably world-wide is very rapid; TV and radio broadcasting play an important part in this.

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