INTRODUCTION TO INTERCULTURAL COMMUNICATION IN BUSINESS
INTRODUCTION TO INTERCULTURAL COMMUNICATION IN BUSINESS
Author(s): Angelica-Nicoleta Neculaesei (Onea)Subject(s): Business Economy / Management, Sociology of Culture
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Intercultural communication; culture; Romanian values;
Summary/Abstract: The proposed article presents introductive aspects regarding intercultural communication in business. The main milestones that define the field are identified (culture, communication, intercultural situation) and examples of economic rationality and organizational models are presented with influence on intercultural communication in business, in order to understand the importance of knowing the cultural contexts that require different approaches in business relationships.
Journal: Management Intercultural
- Issue Year: 2017
- Issue No: 38
- Page Range: 19-26
- Page Count: 8
- Language: Romanian