STATISTICAL CONSIDERATIONS UPON THE RESULTS OF A SURVEY REGARDING THE ANIME CULTURE IN ROMANIA
STATISTICAL CONSIDERATIONS UPON THE RESULTS OF A SURVEY REGARDING THE ANIME CULTURE IN ROMANIA
Author(s): Adrian Nicolae CazacuSubject(s): Media studies, Sociology of Culture, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Arhipelag XXI
Keywords: anime; manga; culture; survey; e-Marketing;
Summary/Abstract: Recent studies have shown the opening of a new market for anime culture products in Romania. This culture revolves around the Japanese animation called anime. The anime fans acquire a wide range of anime themed products from manga to toys and dolls, fashion accessories and products needed for cultural events such as cosplay. Currently these products are acquired mainly through participation in anime conventions and via the internet. The entire advertisement and transmission of information about anime culture, the performance of anime conventions and the sale of anime-themed products takes place in the online environment, which represents the e-Marketing of these products. For this reason, I consider it important to study the correlations between the data obtained from an online survey on the presence of anime culture in Romania.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2018
- Issue No: 13
- Page Range: 450-463
- Page Count: 14
- Language: English