ROMANIAN RESEARCHES REGARDING THE ANIME CULTURE’S E-MARKET PRESENCE IN ROMANIA. RETROSPECTIVE OVERVIEW
ROMANIAN RESEARCHES REGARDING THE ANIME CULTURE’S E-MARKET PRESENCE IN ROMANIA. RETROSPECTIVE OVERVIEW
Author(s): Adrian Nicolae CazacuSubject(s): Media studies, Sociology of Culture, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Arhipelag XXI
Keywords: anime; trend; e-Marketing; evolution; information theory;
Summary/Abstract: The Japanese animation-the anime, has expanded in the entire world, including Europe and our country. As the communications and the Internet developed, the contact between the public and the anime culture reaches new cultural dimensions, with aid of e-Marketing. We considered very important to compare the results of two online surveys, in these virtual spaces, in which the Romanian anime fans are interacting, to make a trend evolution of the potential buyers for the related products of this culture, who’s presence as cultural phenomenon in Romania, we have several times analysed.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2018
- Issue No: 14
- Page Range: 627-638
- Page Count: 12
- Language: English