Advertising and women
Advertising and women

Summary/Abstract: This report examines how women are portrayed in the media, mainly the projection of the female category in advertisements and presented through the years in print form as newspapers or pamphlets. The roles, which women have portrayed in advertisements, have been discussed with great attention in numerous instances, but in order to understand the present point of view regarding women we have to understand the past representations. There are certain consequences of these depictions, but because of these elements, we can gather major themes found and what role had them in reinforcing female stereotypes. Advertising’s impacts not only on the mind of the viewers but also on society’s attitudes, beliefs, and behavior in relation to social comparison theory and cultivation theory. This said report highlights all the historical implications that lead towards todays ideals for women standards; the gradual shift from the past ideals to new trends that empower women.

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