Company’s Level of Competitiveness – Result or Driver of Performance?
Company’s Level of Competitiveness – Result or Driver of Performance?

Summary/Abstract: Most of us believe that the most relevant indicator for measuring competitiveness should be a performance indicator, and from these performance indicators we generally choose for measuring a company’s level of competitiveness the market share or an indicator that compares company’s performance to the average performance of the industry in which that particular company operates. While it is true that competitiveness is a performance result and such an approach should be taken into account, we should also think about competitiveness in dynamics, which means present competitiveness is also a cause, a driver of future performance. This paper aims to look at both sides, from a dynamic perspective.

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