The Importance of Implementing CRM in Cost Management
The Importance of Implementing CRM in Cost Management

Summary/Abstract: CRM (Customer relationship management) is formed from a major element of business strategy of a modern company, and it’s based on creating and developing of personalized relations with customers, having the purpose of raising the level of satisfaction and profitability of Romanian and international organizations. The implementation of CRM has the following advantages: optimizing the sale potential, increased reactivity, customization, etc. The coordination of the management’s life cycle of customers from different countries is a difficult problem. This problem could be solved by finding a CRM partner who is capable of fitting in with the international strategy of customer relationship management, of having a quick reaction to the evolution of different markets of the multinational and adopting a customized approach of every market.

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