The Comprehension of Announced and Written Tv News
The Comprehension of Announced and Written Tv News
Author(s): Csilla Zsigmond, Zoltán Ambrus, István KósaSubject(s): Media studies, Evaluation research
Published by: Editura Universitaria Craiova
Keywords: news comprehension; comprehension performance; semantic memory; interference; information processing;
Summary/Abstract: The authors of the study examined the comprehension of announced and written TV news in laboratory conditions. In the experiment there were presented 16 items of news structured in four categories. They were presented as announced and written news. We measured the efficiency of news comprehension with complex methods. The thirty – nine volunteers who took part in our experiment were devided into two groups: listeners of the announced news and viewers of the written news by chance. Our hypothesis, namely the better understanding and recollection of written news was not proved by the experiment. On the contrary, the understanding and recollection of announced news proved to be more efficient. These results are possibly due to the effect of the interference between the studio background and written news. It is likely that the verbal input meets the participants habits and practices concerning the media – use rather than the written input.
Journal: Revista de Științe Politice. Revue des Sciences Politiques
- Issue Year: 2009
- Issue No: 24
- Page Range: 147-163
- Page Count: 17
- Language: English