The Influence of Sequence of Television News on Comprehension
The Influence of Sequence of Television News on Comprehension
Author(s): Zoltán Ambrus, István Kósa, Csilla ZsigmondSubject(s): Media studies, Evaluation research
Published by: Editura Universitaria Craiova
Keywords: positive/negative news; (un)desirable mode of presentation; comprehension;
Summary/Abstract: The authors of the study examined the influence of the sequence of socially desirable and socially undesirable announced tv – news on comprehension. Subjects processed the news significantly better as grouped in the desirable block followed by the undesirable block. Desirable news were more efficiently comprehended in any case compared to undesirable ones. Alternating presentation resulted in a significantly better understanding of the undesirable news. News understanding was influenced by the degree of empathy only in the case of the alternating presentation.
Journal: Revista de Științe Politice. Revue des Sciences Politiques
- Issue Year: 2010
- Issue No: 27
- Page Range: 112-125
- Page Count: 14
- Language: English