The Importance of Marketing Management for Company
The Importance of Marketing Management for Company

Summary/Abstract: Marketing Management refers to the analysis, planning, implementing and monitoring programs designed to consolidate and maintain beneficial exchanges with targeted buyers, having the purpose to achieve the organization objectives. So, marketing management involves the management of demand, which in turn requires customer relationship management. Companies have started to discover that losing a customer means more than losing a single sale, is actually the loss of the entire stream of acquisitions and recommendations that the client returns during the time in which is faithful to the company, and even after. The key of the success in retaining the customers, is a higher level of value and satisfaction that a customer has. These can be obtained only through a well structured marketing management.

• Details
• Contents