How to Understand the Consumer’s and the Market’s Way of Thinking
How to Understand the Consumer’s and the Market’s Way of Thinking

Summary/Abstract: This paper is based on the premise that the reason of the market comes as a result of the interaction between the conscious and the unconscious of the consumers and the managers. The paradigm „brain – body – mind – society” plays an important role, too, just like the crucial connections among them, since no element can function without the others. The human mind has always been considered an enigma - and especially the way decisions are made mentally. The current paper will introduce some solutions to a better understanding of the market, and to a way of „reading” the market, and respectively, the consumers. How can one discover products that best answer to consumers’ needs? Or how can communication between the consumer and the producer be made more effective, so that the product reflects the maximum satisfaction of consumers’ needs? Here are some questions frequently asked not only by people in marketing, questions that inspired a lot of papers, including the current one.

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