Techniques of rendering speech credible in today’s Romanian press Case Study Cover Image

Techniques of rendering speech credible in today’s Romanian press Case Study
Techniques of rendering speech credible in today’s Romanian press Case Study

Author(s): Xenia Negrea
Subject(s): Media studies
Published by: Editura Universitaria Craiova
Keywords: journalism; writing techniques; credibility; persuasion; style; ambiguity; symbol; subjectivity; emotional background; staging; audience;

Summary/Abstract: In this article we have examined how the stylistic mechanisms of credibility and persuasion worked in the Romanian press in the administration of a subject which not only generated huge audiences, but also led to the construction of a label and a linguistic mapping. Starting from the most popular theories regarding credibility and persuasion, we have shown how the call to the emotional side came first, at the expense of the rational fund, as a characteristic gesture of the approach of a topic in the press in Romania.

  • Issue Year: 2009
  • Issue No: 21+22
  • Page Range: 200-218
  • Page Count: 19
  • Language: English