Strategy and strategic management in the Romanian banking system Cover Image

Strategy and strategic management in the Romanian banking system
Strategy and strategic management in the Romanian banking system

Author(s): Alina-Maria Vaduva
Subject(s): Business Economy / Management, Evaluation research, Financial Markets
Published by: Editura Universitaria Craiova
Keywords: strategy; strategic management; business strategy; banking;

Summary/Abstract: This paper aims to answer three main questions: 1.What do we know about strategy and strategic management in banking? 2. Which are the main objectives of the Romanian banking system? 3. What can they do, as strategic approach, in the context of the new global realities? In order to answer these questions, it has been conceived a comparative study using available literature, critical analysis and professional experience of the author. As practical implications, the study could be considered when elaborating or implementing strategy. The originality and value come from the new approach of banking strategy and the suggestions of the author regarding concepts and methods.

  • Issue Year: 2013
  • Issue No: 37+38
  • Page Range: 201-206
  • Page Count: 6
  • Language: English