Poslovna etika i Di Džordžovi podsticaji u odnosu na moralnu odgovornost, vrlinu i moralno rezonovanje
Business ethics and Di George’s incentives in relation with moral responsibility, virtue and moral reasoning

Summary/Abstract: Di George`s conception of business ethics is considered as a successful attempt, in the context of modern applied ethics, to cognize the level and essence of moral responsibility - readiness to take responsibility, to make virtue recognized as a feature that makes socio-moral experience meaningful and that moral reasoning proves and presents relevant facts on its own, unique indirect way. This paper is aimed at presenting, through a critical-philosophical reflection of moral and despite frequently present inclination of immoral practice to be above the trend of ethical values, the ways by which business moral might be developed and may play an important role in the business world from the perspective of ethical-normative view.

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