Synergy between social media marketing and maps of health needs in oncology – on the example of defining the potential of social media marketing in promoting health behaviors among junior high school students
Synergy between social media marketing and maps of health needs in oncology – on the example of defining the potential of social media marketing in promoting health behaviors among junior high school students

Summary/Abstract: Finding effective tools to promote health behaviors became a priority of health policy to develop maps of health needs in oncology. The objective of the paper is indication of contact points between social media marketing and maps of health needs on the example of the potential of this tool and source of information in promoting health behaviors among junior high schools students. The used method is a pilot study, survey. 210 students from Będzin junior high schools (lower secondary schools) were examined. Microsoft Excel and StatSoft Statistica software were used, a chi-square test was used, at statistical significance α = 0,05. On the basis of the research it is determined that due to the commonness of social media usage it will have a major task in broadening knowledge on healthy lifestyles and prevention of oncological diseases in the future. Synergy between social media marketing and the map of health needs may become an effective tool of management optimization in health care.

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