Company Competitiveness through Intellectual Property
Company Competitiveness through Intellectual Property

Summary/Abstract: The aim of this article is to present the author’s thesis for company competitiveness based on intellectual property /IP/. The author presents definitions for the following terms: company competitiveness, IP, IP portfolio1. Company competitiveness – a general review.2. Intellectual property as a content and as a business factor.3. IP portfolio for the company competitiveness – theoretical base and methods.4. Good practices in Bulgaria.First of all the author presents hers point of view for company competitiveness and the matrix for its evaluation including economic and noneconomic indicators such as purchases, turnover and profit, revenues from IP and profitability. Special attention is paid to IP as a factor of company competitiveness and IP portfolio of the company - list and structure, expert assessment of their value.Then the author presents the relations between IP and company competitiveness through revelation of the aspects: IP as innovations and IP as business indicators and then IP as a market factor and as a factor of consumer behavior.The final part of this article is focused on the IP portfolio of the company as a content and as a factor of company competitiveness following the points:1. Identification of IP portfolio as elements and characteristics.2. Analysis of current status of the IP portfolio of the company.3. Presenting of IP portfolio as a factor for obtaining and sustain the company competitiveness The practical issue of this thesis is presented as examples from the Bulgarian successful companies.

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