ФИРМЕНА УСТОЙЧИВОСТ ЧРЕЗ БАЛАНСИРАНЕ НА ИКОНОМИЧЕСКИТЕ И СОЦИАЛНИТЕ ЦЕЛИ
SUSTAINABILITY BY BALANCING THE ECONOMIC AND SOCIAL OBJECTIVES IN THE ORGANIZATION

Summary/Abstract: The sources of sustainable competitive advantage have become a core area of research in the management of organizations. The changes in the business activity and the characteristics of ongoing environmental processes require stability in the stakeholder relations. This article explores management as a key factor for sustainability. A good management practice is presented, where emphasis is placed on the efficient use of the resources of the firm. It proposes indicators of sustainability for comparing the dynamics of the changes in the main financial indicators - profit and sales revenue. The article highlights the importance of corporate reputation as a sustainable competitive advantage.

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