IMPACT OF TEACHING BUSINESS ENGLISH UPON ROMANIAN ONLINE ADVERTISING
IMPACT OF TEACHING BUSINESS ENGLISH UPON ROMANIAN ONLINE ADVERTISING
Author(s): Elena TălmăcianSubject(s): Language and Literature Studies, Foreign languages learning, Applied Linguistics, Language acquisition, Philology
Published by: EDITURA ASE
Keywords: Anglicisation; business English; economic Anglicisms; banking language; online Romanian advertising language;
Summary/Abstract: This paper focuses on the importance of raising ESP students’ awareness about the impact of business English terms and expressions upon Romanian online advertising language. This linguistic reality has been signalled during the business English seminars within the Bucharest University of Economic Studies (BUES) and the present research tries to capture the behaviour of economic Anglicisms in several advertisements in Romanian online business environments (e.g. sites belonging to banking institutions). The applied part of our paper contains examples of Romanian advertisements containing at least one term in English, a set of questions addressed to our students as well as our findings.
Journal: Synergy
- Issue Year: 14/2018
- Issue No: 2
- Page Range: 172-180
- Page Count: 9
- Language: English