Rola dizajnu w konstruowaniu regionalnej tożsamości. Przypadek Górnego Śląska
The role of design in constructing regional identity. The case of Upper Silesia

Summary/Abstract: The aim of this article is to investigate the phenomenon of semantic design (I. Kozina, Z. Oslislo‑Piekarska) and discuss its role in shaping contemporary Silesian identity. The author explores why certain projects, namely the gadgets, are prone to commodification and therefore likely to involve in mechanisms similar to self‑colonization (A. Kiossev). She refers to the concept of ‘New Silesians’ (Z. Oslislo‑Piekarska) in order to indicate the role of local cultural leaders and designers in aforementioned processes. In conclusion, the author points out the conditions under which semantic design has the chance of working effectively by fostering modernization and social change.

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