The Romanian Public Television– A New Beginning. Proposals and Strategies to Defeat the Crisis
The Romanian Public Television– A New Beginning. Proposals and Strategies to Defeat the Crisis
Author(s): Ion STAVRESubject(s): Media studies, Business Economy / Management, Micro-Economics, Social development
Published by: EDITURA ASE
Keywords: public television; digitalization; development strategy; management; convergence of communication media; Internet television; programming strategies; business model in the mass-media;
Summary/Abstract: This article analyses the current situation of the Romanian public television versus other European public television networks. This analysis is complemented by several proposals regarding potential amendments to the functioning law of the Romanian audiovisual field (law 41/1994) and ideas towards a development strategy that would help the public television regain its leading position in the Romanian mass media. The proposals and ideas that are put forward are based and endorsed by the double role of the author, as professor at The National School of Political Science and Public Administration (SNSPA) and producer of several political programs within the public television network (including the first program entirely dedicated to the European Parliament, financed by a grant from the European Parliament).
Journal: Revista de Management Comparat Internațional
- Issue Year: 17/2016
- Issue No: 5
- Page Range: 446-458
- Page Count: 13
- Language: English