Strategies of External Development on the Market of Electronic Communication in Poland Cover Image

Strategie rozwoju zewnętrznego w praktyce funkcjonowania rynku komunikacji elektronicznej w Polsce
Strategies of External Development on the Market of Electronic Communication in Poland

Author(s): Wiesław M. Maziarz
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: market of electronic communication’s services; alliance; acquisitions

Summary/Abstract: In conditions of strong competition on the market of electronic communication services, market saturation in telecommunication services and the necessity of bearing significant investment outlays on infrastructure expansion, operators are forced to do strategic activities aiming on the improve-ment of their market and competitive position. One of the acceptable strategic solution in this market situation is the option of external development. In the article there are presented: the existing and potential alliances, telecommunication operators takeovers and caused market shifts.

  • Issue Year: 131/2018
  • Issue No: 2/1
  • Page Range: 239-247
  • Page Count: 9
  • Language: Polish