Marketing jako instrument zwiększania konkurencyjności przedsiębiorstw społecznych
Marketing as the Instrument of Increasing the Competitiveness of Social Businesses

Summary/Abstract: Social enterprises on account of the specificity of one’s activity, resulting from the join of the economic function with the achievement of the goals socially useful, have a serious problem with the forming one’s competitivenesses. The effected inspection of sources is indicating competitivenesses, only so far used in practice by enterprises with the instrument of rivalry with market competitors it was social using the institutional support of different kind. In the article they suggested, in order to for the forming of the competitiveness of businesses social to use action about marketing character.

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