Wykorzystanie programów mentoringowych prowadzonych przez starszych pracowników do zwiększania CLV w relacji B2B
Senior Employees Usage of Mentoring Programs as a Tool to Increase CLV in B2B Relations
Author(s): Wojciech Idzikowski, Igor Perechuda, Piotr Głowicki, Wojciech CieślińskiSubject(s): Business Economy / Management, Micro-Economics, Methodology and research technology, Human Resources in Economy
Published by: Społeczna Akademia Nauk
Keywords: marketing; value; customer lifetime value; mentoring;
Summary/Abstract: The aim of this work is to present possibilities of using mentoring programs conducted by the senior employees of organisation in order to increase CLV as one of the potential measurements of company's competitiveness. This work has used the description of chosen sample quasi-experiments to depict the methodology. A referential process of improving mentoring programs conducted by seniors has been indicated in this work. The article attempts to present the evidence that mentoring programs realized by senior employees are profitable.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 2.2
- Page Range: 159-168
- Page Count: 10
- Language: Polish