Wpływ zmian systemowych i prawnych na poprawę adekwatności produktów ubezpieczeniowych do potrzeb i wymagań klientów
The Impact of System and Legal Changes on Improving the Adequacy of Insurance Products to the Consumer’s Needs and Requirements

Summary/Abstract: The article presents the changes in the supervisory paradigm and the latest legal regulation on insurance market aimed at prevention of misselling. First, the concept, form and scale of this phenomena were briefly described. There were analyzed some regulations of Insurance Distribution Directive (IDD) 2016/97 of 20 January 2016 implemented into Polish legal system, in aspect of their influence on reduction of misselling and inadequate sales to the needs of customers. In particular the norms imposing on distributors to act in the best interest of their consumers, necessity to recognize consumer’s needs and expectations and the compensation system for agents were considered. The conclusions indicate fundamental reconstruction of consumer protection model on insurance market. The implementation of Insurance Distribution Directive will not cause the unification of consumer service between various channels of distribution but will reduce the conflict of interest between contract sides and the unsuitability of insurance products. The efficiency of regulations will depend on the ability of executions by supervisions authority first of all. Research methods used in the article include analysis of literature and legal regulations.

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