The Wild Flower Festival – New Pathways for Rural Development Cover Image
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Фестивалът на дивите цветя – нови посоки за развитие на селото
The Wild Flower Festival – New Pathways for Rural Development

Author(s): Yana Yancheva
Subject(s): Anthropology, Social Sciences, Customs / Folklore, Supranational / Global Economy, Micro-Economics, Agriculture, Cultural Anthropology / Ethnology, Culture and social structure , Management and complex organizations, Rural and urban sociology, Sociology of Culture, Economic development, Environmental interactions, Tourism, Social Norms / Social Control, Sociology of Politics, Globalization, Identity of Collectives
Published by: Институт за етнология и фолклористика с Етнографски музей при БАН
Keywords: festivalization; (agricultural) production; post-productivism; multifunctionalism; use of natural and cultural heritage; invention; rural communities; consumption and life-style

Summary/Abstract: In this article I present the potential of the Wild Flower Festival in the area of the villages of the upper bank of the Arda River as a new type of ‘production’ and an alternative non-agricultural way for development in the rural context. The article follows the history and mission of the festival in its development, the specialized events and the interactions between the main social actors – external NGO specialists and local stakeholders. It reflects the impact of the festival on the local communities through the mobilization of knowledge and experience, the appreciation of local cultural specifics, targeted actions for preservation of the natural and cultural wealth of the Rhodope Mountains. The article explores how local natural and cultural resources are being used as a new type of production in rural areas.

  • Issue Year: 2018
  • Issue No: 3
  • Page Range: 326-345
  • Page Count: 20
  • Language: Bulgarian