Społeczna odpowiedzialność biznesu – od koncepcji etycznej do instrumentu marketingu
Corporate Social Responsibility from the Ethical Concept to the Marketing Instrument

Summary/Abstract: The article is devoted to issues of using the concept of corporate social responsibility (CSR) in the marketing of the enterprise. The author is paying attention that the idea which on ethical land based is, next was incurred moved to the marketing world as the instrument of the improvement in the corporate image to the rise in the financial profits. Often it can be leading for misrepresenting ethical meaning of this principle.

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