The elections to the European Parliament in 2014 in the nationwide dailies - a case study of “Gazeta Wyborcza” and “Rzeczpospolita” Cover Image

Kampania wyborcza do Parlamentu Europejskiego w 2014 roku na łamach prasy ogólnopolskiej - studium przypadku „Gazety Wyborczej” i „Rzeczpospolitej”
The elections to the European Parliament in 2014 in the nationwide dailies - a case study of “Gazeta Wyborcza” and “Rzeczpospolita”

Author(s): Małgorzata Adamik-Szysiak
Subject(s): Sociology, Electoral systems
Published by: Uniwersytet Adama Mickiewicza
Keywords: election campaign; the European Parliament; “Gazeta Wyborcza;” “Rzeczpospolita;” content analysis

Summary/Abstract: The article presents the results of research on the media agenda of two national dailies “Gazeta Wyborcza” and “Rzeczpospolita”, related to popularizing the election campaign preceding the 2014 elections to the European Parliament. The subject of empirical research concerned both the presence of the issues concerning individual political groups, and their presentation to the public on the pages of each daily respectively. One of the results of the analysis is the confirmation of the hypothesis that there was a high degree of interdependence between the ranking of subjects presented by the media and the public agenda in the studied period (Pearson’s coefficient amounted to 0.93).

  • Issue Year: 2018
  • Issue No: 1
  • Page Range: 79-96
  • Page Count: 18
  • Language: Polish