MEDIALNA WIDOCZNOŚĆ JAKO EMANACJA HIPEROBECNOŚCI
MEDIA VISIBILITY AS AN EMANATION OF HYPERPRESENCE

Summary/Abstract: In this article, I am proposing that we are currently operating in a media culture of visibility. In this culture, the media become the omnipotent center of the world, imposing certain values and lifestyles on us. This implies a situation where key importance is attributed to people whose visibility is undergoing a strong mediation – celebrities, idols, depreciating individuals and spaces that are absent from the media spectacles. Mediatisation processes affect also researchers whose knowledge and skills are secondary to the ability to seduce the public and attract attention. In this article I try to answer the question of negative consequences of this process.

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