Sharing Hypertext on Facebook. Determinants of Receiving Feedback Cover Image

Dzielenie się hiperłączami na Facebooku. Determinanty otrzymywania informacji zwrotnej
Sharing Hypertext on Facebook. Determinants of Receiving Feedback

Author(s): Wojciech Walczak
Subject(s): Media studies, Theory of Communication
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: Social inequalities; Social Network Services; new media

Summary/Abstract: In 2010 Facebook’s users shared, on average, one million links every 20 minutes. This ecosystem of information sharing plays an important social role: it builds and reaffirms social position of engaged individuals. The aim of this article is to study which factors contribute to the amount of feedback received by a particular user. An analysis of 1063 user profiles who shared the same link with their friends is performed (the link pointed at a hit music video). The study shows that older users, women, users with smaller number of friends, less active ones, the ones with smaller “cultural competencies”, users less prone to add a comment to a link, and – most of all – the ones who have received less feedback in the past are predestined to receive less social response to their actions.

  • Issue Year: 56/2014
  • Issue No: 1
  • Page Range: 67-79
  • Page Count: 13
  • Language: Polish
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