ИСТРАЖИВАЊЕ ПОТРОШАЧКИХ ПЕРФЕРЕНЦИЈА МЛАДИХ ТУРИСТА
THE STUDY OF CONSUMER PREFERENCES OF YOUNG TURISTS

Summary/Abstract: For Azerbaijan which has taken a course on the development of the non-oil sector, tourism is the most preferable and promising sector of the economy. The favorable geographical location between Europe and Asia and the availability of necessary natural conditions contribute to the development of various types of tourism. Оne of them is youth tourism, the study of features of which is devoted to this article. А study of the needs and preferences of young tourists is aimed at identifying the main factors affecting their decision to travel. Studуing the peculiarities of the behavior of young people, tourist enterprises can develop the most appropriate marketing strategy for them.

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