Първи учебник по маркетинг на библиотечно-информационната дейност за формирането на настоящето и бъдещето на библиотеките: некомерчески аспект на постмодерния инструментариум на знанието
First manual on marketing of library and information activity For building the present and creating the future of the libraries: Nonprofit approach: To the postmodern tools of knowledge

Stripples in the Bibliosphere

Summary/Abstract: The reviewed book (Marketing of library and information activity : Manual / V. V. Brezhneva et al. ; Sci. ed. V. K. Klyuev ; Rev. O. O. Borisova, I. B. Mihnova. – Saint Petersburg : Professia, 2017. – 240 p. : tables, schemes, portraits. – (Manual for bachelors). – Other authors: N. Y. Dementiev, N. V. Zhadko, M. P. Zaharenko, V. K. Klyuev, M. N. Kolesnikova.) is presented as an unfolded philosophical and practical map of the present and future of the libraries.This map is shown as a model of a scientific and practical outfit – a compass (nonprofit marketing of the libraries).It is emphasized the high level of the manual which in the language of the postmodern tools of the knowledge activates biblio-info-noosphere… As a proof of it it is accentuated on the creative relations during the years between the authors of the manual and the reviewer who know in depth their cultural and values searchings in the comparative library studies of 20 th and 21 st c.

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