Радиоактивното минало на рекламата и шокът от опознаването на непознатото, предизвикан от сблъсъка с бъдещето
Advertisement’s radioactive past and the shock of getting to know the unknown, caused by the collision with the future
Author(s): Vladimir VasilevSubject(s): Social Sciences, Economy, Media studies, Communication studies, Marketing / Advertising
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: radioactive; predictive analysis; advertisement; brand evaluation; futurologist; social network
Summary/Abstract: Based on the past and present of the advertising practice and theory, the paper tries to predict how future commercials will be shaped. The paper also clarifies the characteristics of some hybrid forms of advertisement. The fact that the scope of mass media is about to spread outside our planet is also taken into consideration.
Journal: Серия Обществени комуникации
- Issue Year: 2017
- Issue No: 7
- Page Range: 75-89
- Page Count: 15
- Language: Bulgarian